I loved the Mac.
During my freshman year in college, I helped write a manual for the 15 Apple Computers that comprised our media lab. My computer experience at the time was limited to green and black screened IBMs and these Apple things had color, funny little folders and no C: prompt. I remember the day the 3 Apple IIe's arrived. We spent hours just typing on them, marveling at the smooth manner in which the keys depressed and released as we typed rambling paragraphs.
I loved Apple.
I worked for a paper called the Lake Country Gazette. From copy to ads to printing, the operation was 100% Mac. Even though I used a relatively archaic Mac Classic II, it still seemed to perform far above anything I could find in an increasingly PC world. My style of writing evolved (I believe) in large part as a response to the Mac OS environment. A lot of dragging and dropping, cutting and pasting and an eye as I was writing to what the finished layout would look like.
I loved Macs.
Finally, I bought my own, the sturdy and dependable Performa 638. It wasn't a PowerPC, no Intel inside, but it served me well for a year and a half. By my no doubt biased estimates it put out more web pages than any other single computer in northern Michigan. It took whatever I wanted to put into it: photos, PC text, sound and video and put out whatever I asked it to. Yesterday, it left for its new home with my mother.
I still love that computer.
Now I've got a new computer, a PowerComputing Mac clone. It is, as we say in our office, "Smokin' Bad". Fast, powerful -- everything I've ever wanted in a computer. Even though the company that made it was swallowed up after a too brief (and too successful) run at the Mac market, I love it anyway.
But I don't love Apple.
Research, pricing and a lot of e-mails to Mac-users all over the country led me to purchase the PowerCenter Pro two weeks ago. The day I got it set up and running, rumors about an Apple buyout of PowerComputing started to fly. Now the rumors are fact and the innovative hardware I bought into looks doomed to extinction. Power will make PC laptops.
Apple passes the move off as a confidence builder, saying that Apple's decreasing market share vis a vis Mac clones was eroding consumer and investor confidence.
I had no idea that George Orwell was still around, let alone working in Apple's Public Relations Department...
I also failed to get that promised confidence boost. In fact, for the first time in my computer-using life, I have totally and utterly lost faith in the Mac. It looked as if the Mac platform had a chance of being better, faster and competitive in price and performance with Wintel. That, I fear, will never be. Apple has retreated from redemption, has turned and crouched about its shrinking revenues. It seems as if Apple Computer will learn the hard way that 100% of nothing isn't worth a whole lot.
I used to love the Mac.
Manitou Publishing Company is in no way affiliated with Apple Computer, Inc.. Apple, the Apple logo, and Macintosh are registered trademarks and Mac OS is a trademark of Apple Computer, Inc. Power Computing and PowerCenter are trademarks of Power Computing, Inc.