Courtesy of Absolute Michigan:
Old Orchard Brands debuts ‘Very Cherre’ premier line of cherry juice on mLive begins:
Move over exotic pomegranate, acai and mangosteen. The All-American tart cherry could be the next rage in superhealthy “superfruits.”
Old Orchard Brands is giving the simple pie fruit a chic makeover with its introduction of a premier line of juices called Very Cherre.
The Sparta-based fruit juice company will debut the 100 percent tart cherry juice product this week at the Amway Grand Plaza Hotel, J.W. Marriott and other Amway properties. There, Very Cherre — available in Pure Tart Cherry and three cherry blends — will be added to sauces, mixed in cocktails and sold in gift shops.
“I think it’s a superb product,” said Gerhard Schmied, vice president/director of food and beverage for the Amway Hotel Collection. “It’s from our own backyard. I can’t emphasize how important that is.”
Very Cherre juice is made from Montmorency tart cherries grown in the Leelanau Peninsula. The northern Michigan region is the biggest producer of the Montmorency cherries.