Look, up in the sky, it's a bird, it's a plane, it's a … cherry?
The Leelanau Enterprise reports that the new slogan and logo for the cherry industry has been unveiled. The slogan is “Cherries. Not just another berry.” and the new brand was designed at the behest of the Lansing-based Cherry Marketing Institute by Jeff Manning. Manning created the wildly successful “Got Milk?” campaign and explained that it is designed to position the cherry as a “super-fruit” like blueberries and cranberries and that “cherries will be depicted as the “incredibly nutritious fruit that no one knows about.”
“Weâ€™re moving away from pictures of beautiful cherry pies and cherry blossoms which are very sweet and very 1950â€™s and 1960â€™s. We want consumers to think of cherries as something they will eat in 2007.”
Read New logo, marketing campaign draw buzz in the Enterprise and learn more about cherries than you can imagine at the Cherry Marketing Institute. You can also get more articles about cherries from Leelanau.com.