New cherry marketing campaign coming

The Leelanau Enterprise reports that a new cherry marketing strategy will be discussed January 17 at the annual Northwest Michigan Orchard and Vineyard Show at the GT Resort. The strategy is being developed by Jeff Manning who created the “Got Milk” campaign, and Manning has also scheduled a news conference in New Yourk City in early February where a panel of scientists will discuss cherry health benefits.

Photo credit: The One and Only by suesue2.