The new m22colortour.com web site hopes to cooperatively market M-22. A feature in the Traverse City Record-Eagle relates that Rand McNally recently rated the scenic route as one of the five greatest driving tours in America and that:
The M-22 Color Tour promotion is a collaborative effort of the visitors bureaus in Benzie and Manistee counties, along with the Sleeping Bear Dunes National Lakeshore. The three organizations pooled resources and marketing dollars to spread the word about the color route.
In addition to the Web site, the groups printed about 10,000 rack cards that are available at their respective offices, at Michigan Welcome Centers and at businesses along the route…
At a time when many folks are watching their gas gauges, one appeal of the M-22 Color Tour is that it’s a one-tank trip for many in Michigan and across the Midwest. That makes it an appealing day trip or weekend getaway for those who want to savor autumnal beauty.
It certainly is a gorgeous route, as you can see from the photos in the Michigan Highway M-22 Group on Flickr – here’s a slideshow for “fall” from the group which I imagine will grow as the color proceeds.
I should add that you can also find great places to stay along M-22 on our lodging page!
photo courtesy m22colortour.com